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Thursday, November 30, 2017

How to Build Buying Desire As a Business Gap Analyst and Detective

Buying desire is in direct proportion to the intensity of the buyer's need on the one hand, and to the clarity of the solution represented by your products or services on the other. This process of taking the prospect from cold to lukewarm and hot is accomplished by the skillful use of questions that uncover the gap and then expand it to the point where the customer is ready to take  buying action.
As a salesperson, you are in the Business of Gap Analysis and True Detectives. Think about it. Do you ever feel like a "problem detective"? Your job, somewhat like a police inspector searching for suspects, is to find problems for which your product or service is the ideal solution.
Think of your product or service as a key. You make calls looking for locks that your key will open. In the prospecting phase, you insert the key and find that it fits. In the presenting phase, you twist the key and open the lock. In the closing phase, you turn the handle and push the door open.

Use Questions As Sales Tools

Like a verbal detective, the tools of your trade are questions. You use them to get appointments, uncover problems, and discover gaps between where the prospect is now and where the prospect could be by using your product or service. You then show the prospect how much better his situation could be by owning and enjoying what you are selling.

Clarify the Need

There is an old saying, "No need? No presentation!" Before you begin your presentation, it must be clear to the prospect that there is a distance between where he is and where he could be. The prospect must recognize that he has a need that is unsatisfied or a problem that is unsolved. The prospect must also feel that the gap between the real and the ideal is large enough to warrant taking action.

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The Art of Closing the Sale
If you’re in sales, you may have experienced the following problem: you arrive at your appointment on time, dressed smartly, and you make a great presentation. The prospect seems interested, asks lots of questions, and appears poised to buy. But then, when you're ready to close the sale, he or she says, "I'll think about it," or "I'll get back to you." What happened? Order the Art of Closing and find out!

Putting these Ideas into Action

Now, here are two things you can do immediately to put these ideas into action.
First, ask good questions aimed at uncovering the real need or problem the customer has. Listen attentively to the answers. Never assume that you know already.
Second, the larger the gap the customer sees between where he is today and where he could be by using your product or service, the greater is his desire to buy. Show him continually the size of this gap.


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Monday, August 7, 2017

50% OFF Brian Tracy's Maximum Achieve..., Self-help in Abuja

50% OFF Brian Tracy's Maximum Achieve..., Self-help in Abuja: If you are ready for a powerful mindset shift that can upgrade your life and want to unlock the hidden potential for limitless wealth, happiness, and success, then Maximum Achievement Training Kit ...

Making Money on Social Media, Social Networking in Abuja

Social platforms offer tools that let marketers target particular audience segments and track how these audience bases — and their behaviors — are shifting. Nearly 70% of US adults use at least one social media site, according to Pew Research Center, up from 60% in 2013 and 50% in 2010. 

  Making Money on Social Media, Social Networking in Abuja: Promote affiliate products. Create and promote your own information products. Promote products and services. Use visual media to promote your crafts. Promote your coaching or consulting services. A...

Saturday, May 13, 2017

Thursday, May 4, 2017

Wednesday, May 3, 2017

Thursday, April 27, 2017

Save On Your Next Promotional Products & Person...

We recently ordered the 2 piece silver paperweight magnifier to give out at our annual party. This item was a gift to staff who have been with our company for 15 years. The paperweight came nicely packaged, our company logo name and colors were just perfect and the product was of very good quality. Everyone loved them and kept asking where we got them from. I was sure to tell them AnyPromo.com as we will be sure to order products from you in the future. Save On Your Next Promotional Products & Person...

Tuesday, April 11, 2017

Google better understanding of how to create Search Engine Optimization changed the Internet of Things forever



Search engine optimization is an ongoing process, it takes time and energy. What you learn today lays the foundation for what you’ll learn tomorrow. If you had absolutely no technical knowledge of SEO, you would still want your website’s user experience to be as friendly as possible and your content to be genuine and engaging to your readers.

Google better understanding of how to create Search Engine Optimization changed the Internet of Things forever and made  Google grew to such immense influence, helps to understand the basic idea behind SEO and how it affects your website’s rankings.

The term “SEO” sounds like technical jargon but in reality, SEO is an idea. One that every person has an innate knowledge of. If you have created a website for your business or blog you’re actively doing SEO. It’s whether you’re doing it correctly and effectively or not.

Search Engine Optimization is the process of maximizing the amount of online traffic to a website by adhering to certain on and off-page criteria defined by the search engine’s algorithm. In some cases, you can tweak parts of your website to edge your way up the search engine results page. However, most of the benefits provided by doing SEO is awarded through genuine, informative content.

Optimizing your website, whether it’s for your blog, business or company can hold huge benefits and require minimal effort. I talk to a lot of people who are either just starting to build their own website or who have just finished building their own site and are always concerned with paying someone to do SEO for them.

Google is the world’s most widely used search engine on the internet and Search engine optimization is commonly used in conjunction with Google.

Even thou, search engines existed before Google. They were just much less effective about matching relevant content with user queries. The founders of Google came from Stanford University and as they were brainstorming ways to create a better search engine they asked one simple question that would change the internet forever:

How come search engines don’t operate like academic papers?

In the world of Academia, published papers are evaluated by the credibility of their work. That evaluation is primarily based on the number of times a paper has been cited by other published academic articles.

Simply put, the number of times a published paper is cited is a measure of its credibility. If that paper is cited by other papers which themselves have been cited many times, that gives even greater value to its credibility. This was the foundation of Google’s search algorithm.

Web-links that link back to your website act like academic citations and their credibility affects your website’s rankings within the Search Engine Results Page (SERP). The number of relevant links to your website is the heaviest ranking factor for which Google values more than anything else. The internet is a network of content and its main goal is to provide users with the best possible experience and connect them to the most relevant content.

The real life interpretation of link building is simple; make your website’s content original, useful, and relevant to your industry or field. That way when someone visits your site and reads your content, they find it insightful enough to link back to it from their website.

This was and still is the basic idea behind Google’s search algorithm. However, Google has come a long way since its inception and now takes into account many different types of ranking factors. These ranking factors directly, and indirectly, influence your search engine value.

Now that we’ve come this far in understanding what SEO truly is, let’s discuss the direct and indirect factors that can affect your site’s SEO. Direct factors include things such as your website’s meta titles, site speed, and site content. Google’s algorithm explicitly ranks these characteristics of your site and uses them within its search algorithm. We’ll go over a few basic direct factors in this post. If you want a more comprehensive list, Lori Ballen has a great blog post about Google’s ranking factors.

Meta titles are HTML elements that give a concise preview of what a page on your website is about. This information is displayed on the search engine results page as the blue clickable link into that page of your website.

Google indexes every page of a website in order to pull useful data to be used in their search algorithm. Below is the source code for how this metadata is viewed by Google’s indexing robots.

Every page of your website should have unique meta titles and descriptions because no two pages of your site should serve the same purpose. This metadata is user defined, meaning that you can write your own meta titles and descriptions. WordPress makes changing this metadata very user-friendly. It is a good idea to write your meta titles with keywords you want that particular page to rank for.

Site speed is self-explanatory. You don’t want your site to be slow because that directly affects the user’s experience. As I’ve mentioned before, one of Google’s main directives is the quality of a users experience.

Your site content should be keyword rich but not keyword stuffed. There’s a difference. If you have a blog about cars with a post about the newest 2017 Ferrari 488 GTB, it is beneficial for SEO purposes to reference that model of the car specifically throughout the post.

Keyword stuffing happens when the use of the keyword for which you are trying to rank gets out of hand and diminishes the quality of your content. Google recognizes keyword stuffing and punishes user’s rankings for it.

Indirect ranking factors are ones that Google has either explicitly stated do not affect rankings or just haven’t mentioned them in their ranking efforts. Social signals, for example, are an indirect ranking quality; how active and relevant your social networks are.

Google has publicly stated that social signals do not influence your website’s rankings. However, the more widely available your content is, the more opportunities you have to drive traffic to your site, which in turn helps boost your direct ranking factors.

it’s important to note that SEO is not an exact science and that Google is constantly updating their search algorithm as to keep people from gaming the system, and also to better their search-to-results process.

Better your SEO efforts by following a simple 3 step process: - Launch, Measure, Repeat. These can hugely impact the way Google (and other search engines) value your website. Get started here

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Sunday, April 9, 2017

Monday, March 20, 2017

Wednesday, January 18, 2017

OOCORP AdInsights : No One Knows Your Site Exists

OOCORP AdInsights : No One Knows Your Site Exists: “A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford We’re in a no-joke, take-no-p...